Caught in the act of being “green”

By Krista Van Tassel
October 9th, 2012

At Wells Fargo, we hope to inspire a culture of sustainability for our communities—in our operations and through our everyday business decisions. One of the ways we help to engage team members at all levels is through our Green Teams, and recently, our St. Louis team created a unique recognition program that helps “catch” people in the act of being “green.”

"The 'eco' team member is thanked for their work on the spot, as well as with a follow-up eCard."

Here’s how it works: Green Team members serve as spotters for office “green” actions of any kind—from using reusable mugs and sorting recycling correctly to biking to work or opting not to print. The “eco” team member is thanked for their work on the spot, as well as with a follow-up eCard, one of our corporate recognition tools. Every month, all the people who receive an eco eCard are entered in a drawing for a chance to win a gift card prize, and the winners are announced via the Wells Fargo Advisors Intranet.

Launched just last month, the program has already received more than 100 submissions in the first month alone! The immediate recognition and follow-up prizes are helping to make eco actions fun and engaging for everyone at the St. Louis campus. And the Green Team is able to collect great data on how people are embracing sustainability at work.

While many of us don’t need additional incentives to do the right thing for the environment, it’s always nice to be recognized by others. Sometimes the promise of a potential prize can help convince even the most skeptical employees to take part.

Does your company recognize its employees for your environmentalism? If so, how?

Tags:   bicycle   bike   eCard   environment   green teams   Missouri   mugs   recycle   recycling   reusable   St. Louis   sustainability   team member   
Krista Van Tassel

Krista Van Tassel

As Community and Team Member Engagement manager for Wells Fargo’s Environmental Affairs Team, Krista supports the company’s 70+ Green Teams, recognizing and promoting environmental innovator best practices, and engaging and educating team members about their role in helping the company’s sustainability efforts. She also manages Wells Fargo’s Environmental Solutions for Communities’ $3 million annual nonprofit grant program focused on helping make long-term sustainable economic investments in local communities where its customers and 264,000 team members work and live. Prior to joining Wells Fargo in 2009, Krista worked in a variety of sustainability and marketing positions in both the nonprofit and for profit sectors. Krista earned her MBA in International Business at Georgetown University in Washington, D.C.

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