Game Changers

By Krista Van Tassel
October 12th, 2012

One of the things I love best about living in the San Francisco Bay Area is the tremendous amount of innovation around social change and technology that happens here. It is easy to stay motivated to change the world when you have companies like Facebook, eBay, and Salesforce as your neighbors.

The cover of the SVLG's "Game Changers 2013"And while I no longer work in Silicon Valley, I still try to stay inspired by the great work happening in and around San Francisco. Wells Fargo helps bank many of these leading companies, and recently our CEO John Stumpf contributed to Game Changers (PDF), a publication produced by the Silicon Valley Leadership Group (SLVG).

SVLG was founded in 1978 by David Packard of Hewlett-Packard fame. The group represents more than 375 local companies and addresses a range of issues—from education, energy and housing to health care, transportation, and the environment—that affect the economic and community health of the Bay Area. SVLG estimates that their membership provides one of every three private sector jobs in Silicon Valley and contributes more than $3 trillion to the worldwide economy. So when their leadership speaks, many of us listen.

But what I loved about Game Changers, and why we wanted to share it with all of our Environmental Forum readers, is the thoughtful approach and hopeful perspective that Wells Fargo and so many of our regional peers offer around economic recovery, innovation, and the environment.

Of course, I want to recommend John Stumpf’s great article on increasing small business investment, fixing the housing marketing, and providing for a more sustainable environment, aptly title “The Next Golden Gate Bridge.” But I would be remiss to not mention the many other interesting perspectives offered, like John Doerr‘s (Partner at Kleiner, Perkins, Caufield and Byers) analysis of SoLoMo (another acronym to catch your attention) or San Francisco Mayor Ed Lee‘s approach to transforming a blighted part of our city into a new technology hub, and the home of Twitter and other start-ups.

Game Changers is a quick read and definitely worth the time. Take a look at the whole thing or just an article or two, then tell us how you think these ideas can work in YOUR community!

Krista Van Tassel

Krista Van Tassel

As Community and Team Member Engagement manager for Wells Fargo’s Environmental Affairs Team, Krista supports the company’s 70+ Green Teams, recognizing and promoting environmental innovator best practices, and engaging and educating team members about their role in helping the company’s sustainability efforts. She also manages Wells Fargo’s Environmental Solutions for Communities’ $3 million annual nonprofit grant program focused on helping make long-term sustainable economic investments in local communities where its customers and 264,000 team members work and live. Prior to joining Wells Fargo in 2009, Krista worked in a variety of sustainability and marketing positions in both the nonprofit and for profit sectors. Krista earned her MBA in International Business at Georgetown University in Washington, D.C.

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